Dreamy? Titillating? Funny? If This is Your Idea of an Enjoyable Flight then Cheapflights.co.uk is the Place to Find it Because its New Viral Marketin
London, UK (PRWEB) May 2, 2008 -- Before you begin, you're invited to choose between either a steward or stewardess, James and Joanna, to host you during the flight. From there, the journey takes off into video animation where the user interacts with a range of in-flight activities. There is also a risqué element involved, but only by choice upon rolling over the 'fantasy' button.
The campaign is based on a gaming principle using real video in a first person scenario. Each clip was filmed in both 'reality' and 'dream' mode using real actors, and users have the ability to transition between the two. 'Dream' mode is based on sexy, funny, flight fantasy, whereas 'reality' mode is more sober.
Enjoy Your Flight (http://www.enjoyyourflight.co.uk) was created in recognition of the fact that flying today has become more accessible to a growing number of young people in the UK who use the internet to find and book their destination of choice. In response to the increasing demand for non-traditional media among the 18-34 demographic, Cheapflights (http://www.cheapflights.co.uk) has launched this intelligently titillating yet funny campaign with the objective of increasing brand awareness among this age group in a fun, cheeky way.
"We wanted to engage with a younger audience by using a top creative agency, harnessing the power of social media and popular video sites," says Shahin Fard, Head of Online Marketing for Cheap flights.
"Not only is the creative here appropriate for this group, it also retains our brand value of memorable fun. By offering the user an experience of a fantasy, it plays to taking your dream holiday, which Cheapflights.co.uk can help you plan," he concludes.
The campaign will primarily be seeded on Kontraband, Cheapflights.co.uk (http://enjoy.cheapflights.co.uk) , social networking sites and video sharing sites such as Youtube (http://www.youtube.com/enjoyyourflight) and Metacafe (http://www.metacafe.com/channels/ShahinF/) . It has already reached over twenty thousand views in just two weeks.
If interacting with fantasy doesn't sound enticing enough, users will also be interested to know that at the end of their 'fantasy flight' they can win £2000 by playfully filling out part of a UK landing card provided by their air steward/stewardess.
###
Related Articles:
Parkingspotter.com Offers Free Parking to Boston Residents
Parkingspotter.com is proud to announce that they will now be accepting entries into it's - Boston free parking giveaway. ParkingSpotter.com has one of the largest listings of parking garages and private spots in the nation and its database is growing daily.
A GOA Travel Guide
Goa has a certain reputation, which dates back as far as the 1960?s, where it was regarded as a hippy paradise, a place for dropouts, and flower power, a not to be missed place for travellers, and probably regarded as the world centre for dope.
Low Cost Travel Insurance Goes Live in Australia
A new travel insurance website has launched to give Australian travellers high quality holiday cover for a low price.
Mosaic Technology Partners With ExaGrid -- End User Lunch and Learn at Ruth Chris Steakhouse in Boston Launches Partnership
Mosaic Technology, Inc. of Salem, NH, partnering to sell l ExaGrid Systems of Westborough MA (ExaGrid) disk based backup solution. The partnership will be formally launched with an end-user focused lunch and learn at Ruth Chris Steakhouse in Boston.
A Movement Takes Flight on Fashions Runway
O2GOD COLLECTION; Not Just Fashion, But a Movement. A ground-breaking designer label asks "What do you owe 2 God?"
USATravelPal.com Completes Washington State Travel Guide
The website USATravelPal.com is a free, yet valuable location on the web where travelers can access the site and learn about the different attractions of Washington state.
Horton Lees Brogden Lighting Design Expands Practice with Opening of Boston Design Studio
Internationally-recognized lighting design studio, HLB, opens Boston office.
Grab Your Blue American Express
Credit cards are of big use for many people nowadays. It facilitates your purchases well. This is especially useful if you do not have the cash in your hands in the meantime. Thus, it is best to pick the right choice when you get your own credit card. The American Express credit card is one good decision that you can make.
Your Guide To Vacation Travel Insurance
Anyone planning a vacation will likely experience that almost-inevitable excitement in anticipation of a great time, but there also may be nervousness and some anxiety over events that can possibly go wrong. Though there may be a sense of exhilaration and huge relief to be taking a break away from work (and life in general), there are still a lot of mishaps that can take place prior to or during a vacation to sour those feelings very quickly. That is why you may wish to consider purchasing travel insurance, so your mind can be at ease when you do depart for the vacation of your dreams.
What You Should Know About Getting Discount Airline Tickets
A simple out of town vacation with your family could be very relaxing. Driving across an open highway and tasting the refreshing scenery is always a relief from the hassle of urban life. But, if you do this every weekend, you surely would want to take your family to a different location where you all share and enjoy a new experience.